False, misleading & deceptive

Return to Letters Menu

Another crack at getting the ACCC to protect the consumer from shonky advertising.

Dear Sir,

I am writing to you concerning a very serious issue; an issue that, as far as I can tell, has not been addressed by your organisation and yet it is an issue that is possibly the most blatant example of product misrepresentation in the market place.

We have a situation where a product is filled and painted to camouflage structural defects; a product that is marketed as being a more recent style when, in fact, it is a superseded model; a product that uses all the powers of modern advertising and high pressure marketing and yet offers no warrantee.

Surely this is a matter that falls squarely in your realm.

I refer, of course, to the Woman.

They are painted, padded trussed, trimmed, perfumed, and persuasive. They are deceptive, misrepresented and misleading.

Surely you can offer more protection that an Gallic shrug of the shoulders and a lamely muttered "caveat emptor"?

The reply, from a woman, was to the point:

The Trade Practices Commission seeks to prevent restrictive and misleading business practices and encourage competition. It also fosters ethical business conduct, fair trading and protection for consumers. The Trade Practices Act 1974 ("the Act") applies generally to the business and commercial activities of most corporations, traders, and commercial activities of the Commonwealth. The Act does not deal with disputes arising from relationships of a personal nature.

I am unable to determine any broad Trade Practices implication such that would warrant intervention by the Commission.