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| Nov 21st, 2005. | The ad implied that Kleenex toilet tissues were like clouds. I guess they meant 'soft' but there are other characteristics of clouds... |  View large |
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Dear Sir,
Of late I have been seeing a Kleenex advertisement along the road sides that shows a small, cute puppy looking up at three clouds in the sky. Closer inspection shows the clouds to be loose balls of toilet paper. The caption reads:
Raising softness to new heights.
I assumed that you referred to the puppy, as it looks quite delightful and cuddly. Mind you, it is probably a cunning design ploy to make you keep them long enough to become attached to them before they morph into an overweight, slobbering creature that can remove cream buns from a locked refrigerator by will-power alone.
You can imagine my surprise when les enfants Newbery corrected me on this matter and explained that the afore mentioned softness referred to the clouds.
I know something about clouds, as it happens.
They are cold. They are wet.
And you can poke your finger through them.
What are you, or those balding, pony-tailed gentlemen in your marketing department, trying to tell me about your toilet paper? And why?
Yours nebulously,
J Cosmo Newbery